The Future of Search and Queries in SEO
When it comes right down it, Google has always been adventurous with search, especially when Android came along and the search engine suddenly had access to a wealth of searches from mobile devices.
With the birth of Google Discover and a host of other integrated services, we see that Google is actually finding ways to bring content to users even before they’ve keyed in a search query or voiced out a command to Google Assistant according to many SEO companies such as SEOExplode. The content discover service, Google Discover is at the very center of this shift to the query-less surfacing of new content. Google is now functioning more and more like Facebook and Youtube, and this can mean that digital marketers will have to change tack in order to survive the changing landscape –yet again.
Then there’s the increasingly obvious shift from textual content to video content. Google’s visual capabilities are now moving up and away from just showing evergreen textual content. AMP Stories or series of videos that are relevant to the user’s search, are now being put in front of users and all of these videos have the relevant titling and captioning. Featured videos are now being pre-selected by the search giant to give people a different take on what an overview can look like.
From practical advice to instructibles to playlists of motivational music, the new approach to search is attempting to give users a whole new structure of search results that combines available media innovatively. It has also been observed that Google is now paying closer attention to evergreen content and not just the newest content, to balance the search results. Because we all know that some old posts from established websites give more information than what the new ones provide, though this is still on a case to case basis.
As for image searches, the image results are now being structured like textual content: the ones with better headings, descriptions and captions are being prioritized and are pushed up top, to create a more unified search experience. Basically what Google wants is when the user cycles across its tabs or categories, the user will still get relevant content and links. Image searches will lead to both fresh and evergreen content, and not just relevant images.
Then there are Google’s never-ending AI adventures with images. With Google Lens, users can now perform visual searches based on images they upload to the search engine.
While many of these newly updated and integrated services/images are still relatively in their infancy, it’s important for SEO companies and digital marketers to think hard right now as to how they can take advantage of these changes to improve their campaigns. Why? Because as many of us know, whenever Google rolls out updates and digital marketers don’t pay attention, websites can easily take a hit, and even established websites can slip under the radar simply because they no longer conform to the criteria set by the search giant.
Will search queries ever disappear?
Never. Actually, search queries are here to stay. But, it is clear that Google is relying more and more on context and advanced search semantics to give users what they possibly want or need. The process is no longer mechanical and every day, Google’s AI is getting smarter and smarter.
We are now entering a new era of finding information on the Web, and we need to take advantage of the changes. Looking back at what Google was doing merely 20 years ago in 1998, the Google now is clearly separating from the old ways of doing things.
To get into the right mindset with this new search landscape, here are some important questions to consider:
- Where does your content fall into the user’s journey as they try to find relevant information online? How familiar are you with your users in the different segments or parts of the marketing funnel? What type of information do they need at each segment? What type of contextualization can you provide to ride the wave of context-based search on Google now?
- How can you integrate your lead generation efforts to the extended ‘search journey’ that Google is championing? Google Discover is an extension of the basic search experience as it capitalizes on past queries and past user behavior. How can you fit your efforts now?
- What type of content can you offer that people would want to bookmark and add to their search collections? It’s important for people to add you to their search experience as trusted content, so you can begin building your reputation as a provider of not just fresh, but evergreen content that people would want to keep and revisit from time to time.
- Why would Google want to recommend your content on Google Discover? What differentiates your content from everybody else’s content? How high quality is your content compared to others?
- Are you open to creating content that might be ‘hit’ upon during surfacing purely because of its context and relatedness to other types of content, even though it’s not really your target content?
- What will you do when the time comes and we are all facing a post-content scenario where context is the king?
At this point in time digital marketers should also start thinking about learning new skills required in other realms, not just search marketing. We’re talking about content discovery/surfacing services and engines, social media platforms, ecommerce search engines, product discovery services, Amazon’s search engine, smart technology that is going deeper and deeper into people’s homes and not just into their phones, mobile apps in all available platforms, and of course, the Wild West of augmented reality.
Eyes on the Video
Right now, video is becoming more and more important to people’s searches, and not just to Google or any of the other big search engines. Google isn’t forcing people to like videos, those videos are surfacing because people want to consume videos more than text in some searches. So the question now to digital marketers is how do you actually take advantage of this multimedia shift?
The answer is clear: we need to start creating more video content. We know that it will cost a pretty penny, and it’s not really something that is within everybody’s expertise. But who starts out in this business knowing everything, right? No one. More than immediate knowledge about something, what successful SEO folks and digital marketers have is this drive to be flexible as the algorithms change.
In addition to creating videos and posting them on YouTube or Vimeo, there’s the matter of integrating video to blog posts and articles on your website. Google is moving toward prioritizing content that is not just plain text.
People want to be able to see videos while reading, or they want to see inforgraphics that pertain to the information they are reading. Whatever the case may be, the structuring of your content will have to change because Google is changing and is turning toward content that is fuller, beefier, and has more depth than the competition. The first page of Google is highly competitive, and it is in everybody’s interest to surface only the best and most comprehensive type of content.
Most of the time, consumers choose convenience when they need to get something done. It is easy to find a store, which can do the job but finding the best one is always the most challenging part. It requires valuable time and energy to search for great stores that provide great deals. Online reviews by bloggers and satisfied customers are always the go-to sources of firsthand information as this is the most reliable source especially when the consumer is after quality. What if these kinds of resources are scarce? What qualities should a consumer look for in a great store?
Several online stores are right there waiting to be discovered. One, for instance, is patches4less.com, which offers the best in product quality with a quick and easy ordering process. Businesses like ours do not compromise product quality. Businesses with the best product quality are the best options.
Go with the customized patch makers that limit design choices to their customers’ imagination. The best store lets their customers decide what shape, size, color, and backing type will go with their unique ideas, and we can do that for you.
We cater to all shapes, such as circles, squares, triangles, and other custom shapes. We also let our customers decide the thread color and border designs. Another important quality of the best patches maker is variety in backing types. There are several to choose from such as iron-on, Velcro, plastic, and sewn-on and the best store has them all.
Go with customized patch makers with years of experience in providing high quality customer service. Here at patches4less.com, customers work with the best graphic artists. Customer satisfaction should be the top priority of a great store so the customer always gets what he wants. The best patches makers are quite experienced when it comes to serving their customers’ needs. Before finalizing a customized embroidered patch, a great patch maker should make sure that that is what the customer asked for.
The customers’ approval should be given high regard. It is also an added bonus when convenience is offered by patch makers. The best ones can help in materializing an idea with sketches and designs. When a unique design is done, it can be showed off on shirts, duffel bags, uniforms, jackets, and so on.
The best ones also offer convenience to their customers. There should be a fun and easy way to go in and out of a store. Most of the time, poor business strategies and customer service treatment turn off people from patronizing a good quality store. With patches4less.com, a customer can breeze through ordering patches in three easy steps.
First, the customer has all the freedom to choose the design, colors, shapes, and sizes of the customized embroidered patches. What is convenient with this is the fact that they can send in entries though email. The next step involves graphic artist transforming the design into digital proofs. After the approval of the customer, the patches are good and ready to go. This is the ideal process to ensure customer satisfaction.
The best patch makers offer the best deal in town. In one store, a customer should be able to find scout patches, police patches, military patches, fire department patches, sports team patches, business brand patches, security service patches, and so much more. All these should come at incredible rates. At patches4less.com, we stand true to our name. Great quality customized embroidered patches come in great deals. The best manufacturer of these items are always open to any customer inquiry. They should be capable of providing toll-free hotlines and other ways to contact them.
Contact us at patches4less.com because we do not only offer the best quality in great prices, we also have the best customer service! Customer satisfaction is always our top concern. There is no other place to go for any of your patches needs. Contact us now for a free quote!
Everyone can see a lot of people walking along the streets with their identification badges. This has been almost an ordinary scene in our mundane lives, but have you ever thought of the idea behind this seemingly normal habit of wearing ID badges? Below are some of the few reasons behind it.
However, before we go directly to that topic, we must first define what ID badges and badge lanyards are. Identification badges or ID badges are simple holder devices that are commonly made up of plastic. They are mostly rectangular in shape to accommodate the regular-sized corporate or academic ID cards. Their dimensions usually measure 2 to 2.5 inches in width and 3 to 3.5 inches in length. These ID badges are displayed by people using lanyards or badge clips for comfort and less hassle from taking the cards out of their wallets, pockets, or bags.
Badge lanyards, on the other hand, are simple necklace-type devices that are commonly made up of braided or woven fabric. When worn, the common length of lanyards (measured from the nape to the ID badge) is 12 to 15 inches. There are five types of lanyards that we typically see. These are polyester lanyards (the most popular type), tubular lanyards (shoestring style lanyard), woven lanyards (with woven logos and text), nylon lanyard (made from shiny and quality material), and dye sub lanyards (features full color and even photos). At the end of each lanyard is a clip or a click-lock mechanism/hook that can be used to hold plastic pouch/badge holders, or even keys, USB flash drives, and other light trinkets/accessories.
Now that we have clearly defined ID badges and badge lanyards, we can now proceed to the various reasons of using them. The first reason is identification. Lanyards are most commonly used to display identification cards and badges in schools, companies, businesses, and organizations. They are also used in different events such as conventions, camps, trade fairs, reunions, and corporate gatherings in order to facilitate easier and faster identification of participants and facilitators/organizers. They are highly functional in such cases because they can enable the attendees to have quicker connections and introductions with each other. We can see here that aside from the practical reason of identification, lanyards also assist the wearers in social interaction.
The second reason is safety and access. When people are easily recognized, it is easier for security persons to identify the roles of the numerous individuals they see. For example: who the employees are and who the guests are inside a building or a particular space. With this, it is easier to block off possible threats or risks, especially in large corporations or gatherings/events. Lanyard wearers, on the hand, are offered easier access to rooms or particular venues because they can easily display their roles in such circumstances.
The third reason is branding and marketing strategies. Most of the time, large corporations and popular brands want to be immediately identified through their logos or even colors. This instant recognition enables them to create customer recall and efficiently market their services or products. What company would not want to establish a solid reputation and branding? That is the reason why they use badge lanyards that display their logos and even contact numbers. Aside from the functional use of holding the ID cards of the employees, lanyards also function as small advertising spaces that can possibly help boost the sales. Because who knows? Employees may encounter possible clients in unexpected times.
The fourth reason is uniform. Large companies usually value the right of their employees to wear what they want in office space environments. It is usually costly to provide the money for all the uniforms of their employees. It is also disadvantageous and financially unfair for the employees to shoulder the cost of their own uniforms.
Badge lanyards are great solutions for companies to create a standard identification of employees in a low cost, while at the same time giving them freedom to decide what to wear to work. This solution gives the employees great flexibility while helping the organization save money.
The fifth reason is expression. Everyone needs to express their creativity and unique identity. Lanyards can be a person’s medium of expression. We, at WholesaleLanyards, can help with free artwork and design and free color matching to suit the creative needs and demands of every person or company. Aside from the practical uses of lanyards, a person can also express his or her individuality by using his or her own designs and creative expressions and show it in the streets and to the world.
Callaway Golf is one of the leading brands in the golf industry today. Golfers who want to experience more comfortable and hassle-free leisure activity in fact use this brand due to its promising features. So when it comes to sporting goods with international standards, you can rely on the products that we provide. Our company offers top of the line golf equipment that can be used in the long run. With global distribution, we are able to help great number of golfers looking to round up their skills and dedication in this sport.
In the United States and beyond, Callaway Golf is a popular brand because of the ultimate benefits it offers the players. In fact, you will most likely find a golf place where they provide golf equipment and accessories included in this product line. We sell sporting goods particularly those which are basically needed in golfing. Our company offers golf bags, headwear, golf shoes, practice aids, and golf apparel under Callaway brand so you are guaranteed to buy quality and long lasting items. The combined performances advantages will in fact give you an all-out game without sacrificing durability, feel, and distance.
In addition, the exceptional synergy of control, feel, spin, durability, and distance makes it a better choice when buying golf equipment. You will experience less guesswork and confusion when identifying the right golf accessories for your specific needs. Did you even know that professional golfers just want ultimate comfort when using golf accessories? Well, just like the beginners, experienced players are looking for easy to use equipment as well. And if your next game is on a world tour then you really need to buy the best golf club and other accessories to pump up your performance.
Why Choose Callaway Product Line?
When you choose Callaway Golf products, rest assured that you will have the ideal features for your body specifications. Your options are indeed wide, from driver, irons, fairway woods, wedges, hybrids, to balls. Also, we’re excited about the confirmed products to come in the nearest future with Callaway. These are the wedges Mack Daddy3 Milled Chrome and Mack Daddy3 Milled Black. The new products will surely level up your skills and golf setup through the innovative features they will offer. Why struggle with low-end products when you can have the best of the best for an ultimate golf game.
It really is essential to know which brands to buy when it comes to golf equipment or else, you will end up losing your dream game. According to professional golfers, experience will teach you how to improve your game. Once you know how a product works, either good or bad, you will understand what to do next time. But when you test the equipment before you buy them, it will give you a more informed decision. This is what other golfers do whenever they buy new accessories for a complete setup.
Essential Things to Consider when Buying Golf Equipment
Also, it would be best to wear a pair of comfortable shoes when playing golf. This is what other golfers are suggesting to do if you want to achieve greater comfort while in the greens. Always consider the features, performance, feel, design, and durability qualities of a product before you shop and pay for the goods. At Rockbottomgolf, we understand how crucial it is for golfers in getting the exact item they need. This is why we are here to provide you with complete information regarding the latest Callaway Golf products in the market. Let us give you the ultimate benefits you truly deserve so you will win your upcoming game.
Just remember to conduct some research to help you figure out what you really need to improve your stroke and overall performance. Some would meticulously choose from the various designs, colors, shapes, sizes, and feel but you could at least focus on the quality features offered by the product. But if you find it hard to get a reliable brand that can provide you with all necessary golf accessories, we’re here to help you. Our wide variety of golf items is sure to get you the perfect match that you can comfortably use in all your games and competitions. In fact, the Callaway line of golf putters displayed in our website will already give you a nice idea on which one to buy. Play your next game with style and amazing performance using the ideal golf equipment that we offer. Kindly contact us if you have inquiries.
There is this age-old secret that highly successful companies always have. With this gift, their employees function at their optimal level. Deadlines are being met, job satisfaction is through the roof and the very air somewhat feels electrified with renewed purpose. Increase in productivity increases profitability. This mantra is always true in any kind of industry from construction to technological companies. With a similar recipe, you will attain great heights. The secret is always simple but usually hard to do. It is one thing to give orders but it also very different to be a motivational speaker and to cultivate a culture of motivation.
The construct itself is a somewhat broad term that encompasses various definitions. It is usually taken to mean that force that propels you to act towards a certain goal or something that drives you to satisfy your needs. It precedes almost every thought out action. It is a natural process. It does not depend on your instincts because it is a learned reaction. It always answer questions like what can you benefit from doing a certain task or what can you get out of doing more work. Yes, this can be viewed as a pessimistic point of view on human nature but experts have given evidence that motivation exists in this manner.
Imagine you are hungry and you cannot leave the room that you are staying in. After searching the room, you uncovered a lever. By pressing this lever, food is delivered to you. In this manner, pairing the simple action of pressing the lever and the presence of food, you are being trained to keep pressing the lever. The delivery of food that satisfies your hunger motivates you to keep pressing the lever. Using the same principle, your need for money to buy basic necessities motivates you to keep working. But, motivation in reality is not this simple. What sets human beings apart from other animals is their capacity to act without any external motivation.
The other kind of motivation is different. Its source is not concrete. You are the only one that knows the weight of its value. This may be to communicate with other people, to satisfy that need for human connection or to achieve feelings of competency and worth. It is such an important factor in any kind of situation. It has important implications in various settings including educational and industrial environments. This is so because it influences other factors that contribute to your behavior.
Motivation has been shown to affect employee engagement, productivity, leadership and even turnover rates and employee perceptions of their abilities.
It has a massive impact on the overall psychological and even physical well being of each person. But, it does not have an endless source. The most interesting and inspiring success stories always start with a downtrodden person who worked hard to transcend his or her difficult circumstances. It is a feat that is often praised to be the result of that individual’s reservoir of motivation that helped him or her to attain greatness.
What you do not see is the endless nights of worry and difficulties that person has to endure to transform his self, a transformation that changed him from a struggling worker to an inspiring motivational speaker. Because having motivation is not the problem, it is maintaining it.
Motivation much like will power is dependent on the human mind, which if left to its own resources will often yield to the most basic and easiest self-gratifying reasons. Though this may be the case, this shortcoming can be corrected. Similar to developing healthy habits like exercising regularly or eating more vegetables, developing a culture of endless motivation requires practice and repetition. It needs a combination of external and internal sources of motivation. Like creativity, often it is hard to find any fuel to keep producing original content or be productive when there is no new stimuli that you can use other that what you already know.
Thankfully, in this age of globalization and technological connectedness, it is somewhat easy to find new inspirations or tidbits of information that can renew your tired brain cells. Sometimes all it takes is hearing about a specific topic from a brand new perspective. Inviting a motivational speaker or conducting a seminar can greatly improve the motivation of your employees. Keynote speeches and presentations from the best motivational speaker out there may open your mind to see your potential to be a success.
It is important to remember that the secret of a successful company is not how massive its influence is but the quality of its people.
Motivational speaker Garrison Wynn is a professional keynote speaker with over 20 years experience.
Looking for the best Long Island foreclosure attorney is not difficult to do since there are many lawyer directories online that will give you the information you need. You can study profiles immediately and read feedbacks from satisfied clients. Also, law firms have their own online directories that will provide you a list of experienced counsels – those truly capable of helping you keep your property without resorting to court battles.
Even with the availability of such databases though, you’ll need to do these as you search for a Long Island foreclosure attorney:
- Look for reputable law firms that have provided exceptional services for a long period of time. They have attorneys that are known to fight zealously for the rights and protection of their clients. Look for a firm that can assist you in your need to learn about the foreclosure process, foreclosure alternatives, and other necessary information you want to know. Law firms that have been winning foreclosure cases or assisting people avoid court battles for decades are always your best choice.
- Choose a professional and experienced lawyer who has a remarkable record in foreclosure cases. Choose someone whom you think is the most qualified to handle your case. Every foreclosure problem is unique based on the circumstances and facts. Search for information on his profile to find out if he has handled a case like your own. By knowing that he has done it before and succeeded in getting his client’s case dismissed, you’ll be much more confident about your chances if you do hire him.
- Look for an attorney who is an expert in procedural defenses. There are lenders who intentionally submit misleading documents. An experienced attorney can easily identify documents with false or exaggerated facts. He knows how to challenge the information presented as grounds to foreclose your property. He protects the interest of his client by applying all legal remedies available to deter the action of the bank.
- Go for a Long Island foreclosure attorney who’s quite popular. One telltale sign of a lawyer’s reliability and reputation is the number of cases he has handled or handling at present. Still, to be sure, you may want to get in touch with former clients to get their opinion.
- Choose a competent attorney who has mastered the laws and strategies of foreclosure. He must be someone objective and thorough, especially in reviewing all documents you have. Be sure to be honest and explain your situation clearly so he will know how to help you.
- Finally, look for a lawyer who makes you feel relaxed and positive while discussing your situation with him. Character is important because you will be working with him in one of the most depressing moments of your life. You need someone strong but understanding.
If you receive a foreclosure summon from your bank, do not panic but immediately seek legal help. Act quickly because your time is limited. You will only have 20 to 30 days to file a petition to stop the action in court.
So, what have you learned so far? By now, you should know that a good lawyer can delay the proceedings through legal measures, giving you time to look for possible funds to pay your arrears. He will carefully assess your loan documents and explain hidden clauses that the lender can use against you. He also knows how to counteract those clauses and he’s capable of discussing the best strategies in solving your dilemma.
All in all, a Long Island foreclosure attorney knows that there are many ways to save your home aside from filing for bankruptcy.